Crisis Management – What Difference Does Social Media Make?
In the old days, crisis management used the printed press, radio and television to disseminate information about problems and what was being done to resolve them. Social media brings two new factors into play. The first, naturally enough, is that social networks are a new channel of communication that works differently. Information can be made accessible immediately and it can also be instantly forwarded by social media users to other users. The second is that social media also represents a source of crises. This latter factor may be the one that changes the crisis management landscape the most. Read more