‘Selling’ Your Business Continuity Plan to Your Organisation

You know the business continuity theory, you’ve made the BC plan, but have you thought about how your target audience will receive your message? Dry documents tend to get filed in dusty places, never to be looked at again. So how can you capture and hold the attention of people in your organization? Perhaps a few tips from sales and marketing experts will help you to ‘sell’ your BC plan to the people who are the most important to its successful execution when it’s needed. That means managers and employees in your organisation, and possibly suppliers and business partners too. Read more