Business Continuity SMART Objectives

There’s a good chance you’ve already met SMART objectives, whether in business continuity planning or elsewhere. This acronym is multi-purpose and comes up in sales, marketing, manufacturing… and business continuity. A quick reminder on what SMART stands for: S is for specific; M for measurable; A for Achievable; R for Realistic (or Relevant); and T for Time Limited. So, for example, “we will achieve 99.7% business continuity in our main production line over the next six months” may qualify as SMART. We should perhaps check that 99.7% is reasonably achievable and the production line is making things that help company profitability (relevant). But are all the goals we see in business continuity SMART? Read more